Brainstorms

Clifford Nass
Co-author of The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places

We had a chat with him on Friday, May 2, 1997. You can read a transcript here.




The Media Equation
How People Treat Computers, Television, and New Media Like Real People and Places
by Byron Reeves and Clifford Nass
(Cambridge University Press, 1996, $27.95)

Clifford Nass is Associate Professor of Communication at Stanford University. With his co-writer, Byron Reeves, he is co-director of the "Social Responses to Communication Technologies" project at the Center for the Study of Language and Information, and together they are also consultants to industry in computing and new media.



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