Prime Time Replay:
Gerald Celente
Founder and Director of the Trends Research
Institute
and author of Trends 2000
MsgId: *infinities(41)
Date: Sun Oct 12 20:59:41 EDT 1997
From: OMNI_Moderator_Noonan At: 152.163.204.139
Good evening and welcome to INFINITIES chat in OMNI Internet! Tonight our guest is Gerald Celente, founder and director of the Trends Research Institute, and author of "TRENDS 2000" (Warner Books, 1997) and an earlier book called "TREND TRACKING." Welcome to INFINITIES, Gerald Celente.For our online visitors tonight who may not be familiar with your group and what it does, please tell us about the Trends Research Institute and what it does.
MsgId: *infinities(43)
Date: Sun Oct 12 21:04:09 EDT 1997
From: gerald-celente At: 208.148.73.171
We publish The Trends Journal newsletter -- which looks at the social, econ. and pol. trends shaping the future. We are a business consultancy . . . we are asked by businesses to tell them what's going to happen and how to plan for change. We also set up trend tracking divisions for businesses.
MsgId: *infinities(45)
Date: Sun Oct 12 21:05:22 EDT 1997
From: OMNI_Moderator_Noonan At: 152.163.204.139
Your track record of predictions has been amazingly accurate. Please tell our visitors about some of the predictions you've made.
MsgId: *infinities(46)
Date: Sun Oct 12 21:08:26 EDT 1997
From: gerald-celente At: 208.148.73.171
We had forecast the 1987 Stock market crash 11 months before the crash. We forecast the demise of the former Soviet Union, the trend of the rich getting richer and the shrinking middle class, the back to basics retail trend. In 1990 we forecast to the Nat'l Coffee Assoc. the rise in gourmet coffee -- and coffee bars. At that time there were only 38 Starbucks and 200 coffee bars nation wide.Some other trends we forecast have been the home-health care trend, the rise of deep discount and warehouse shopping, green marketing and the home office trend to name a few. These were forecast years before most recognized them as trends
MsgId: *infinities(48)
Date: Sun Oct 12 21:11:08 EDT 1997
From: OMNI_Moderator_Noonan At: 152.163.204.139
That's some amazing crystal ball gazing. How do you manage to come up with such accurate predictions? Is the secret the diversity of experts who make up the Trends Research group?
MsgId: *infinities(51)
Date: Sun Oct 12 21:15:23 EDT 1997
From: gerald-celente At: 208.148.73.171
The secret to tracking trends is the understanding that all things are connected. Our experts come from the arts, business, academic, science, tech., health and other disciplines. We look at over 300 trend categories on a daily basis. We live by the belief that current events form future trends. Look what's going on in the Middle East, look at changing demographic data, the financial markets . . . like the currency crisis spreading throughout many of the Asian countries and you can see the trends.
MsgId: *infinities(52)
Date: Sun Oct 12 21:16:49 EDT 1997
From: OMNI_Moderator_Noonan At: 152.163.204.139
Your latest newsletter pointed out the importance of diverse news gathering as opposed to targeted systems, such as email news gathering services we see online. And you include a broad array of topics, everything from a lost city off the coast of Japan to an analysis of news programs on television. Can the average person keep up with as many diverse topics as you and your group do?
MsgId: *infinities(55)
Date: Sun Oct 12 21:21:48 EDT 1997
From: gerald-celente At: 208.148.73.171
That's corect. we discourage people from customizing their news. We have a saying at The Trends Research Inst. "Opportunity misses those who view the world only through the eyes of their profession. When I went to college some 30 years ago, I had a liberal arts ed. We learned to view the world and events as a total entity. By customizing the news, your likely to miss the information that comes from the unexpected. Our method of trend tracking is to have a wide general knowledge of in as many fields as possible -- in addition to being an expert is specific fields.
MsgId: *infinities(57)
Date: Sun Oct 12 21:24:07 EDT 1997
From: OMNI_Moderator_Noonan At: 152.163.204.139
Everyone is talking about the new millennium and the transformations it will bring. The subtitle of your new book promises readers they'll learn "How to Prepare for and Profit from the Changes of the 21st Century." What would you say is the single most important forecast readers will find in your book?
MsgId: *infinities(58)
Date: Sun Oct 12 21:27:19 EDT 1997
From: gerald-celente At: 208.148.73.171
The avg. person can keep up with events if they read rather than watch. If someone reads The NYT, WSJ and USA Today, or any good regional newspaper as a substitute for the NYT -- They can see trends. But of course there are secrets. One is to become a political atheist. Try not to have an ideology when you read a story. Also, only read information that has soc., econ., and pol. elements within it. Don't read junk news like Marv Alberts, etc. This is one reason people don't see trends . . . they're filled up with junk news that is continually b'cast.
MsgId: *infinities(59)
Date: Sun Oct 12 21:30:12 EDT 1997
From: OMNI_Moderator_Noonan At: 152.163.204.139
"Junk News" -- that is so true!
MsgId: *infinities(60)
Date: Sun Oct 12 21:31:05 EDT 1997
From: gerald-celente At: 208.148.73.171
The single most impt. forecast is that the industrial age is dying and a new global age is being born. In that age, people will begin to learn that they have a devine role in shaping the present and future of the planet. As people lose their jobs and their faith in corporations they are going to be forced to excersize their individual creativity. Essentially, it is that freedom that is really the major overriding trend that will shape the millennium.
MsgId: *infinities(61)
Date: Sun Oct 12 21:33:42 EDT 1997
From: OMNI_Moderator_Noonan At: 152.163.204.139
When you speak of "global age," do you think people will feel they are citizens of the planet and abandon harmful nationalistic concepts?
MsgId: *infinities(62)
Date: Sun Oct 12 21:38:52 EDT 1997
From: gerald-celente At: 208.148.73.171
Nationalism doesn't always mean harmful. As a matter of fact, we are going to see an anti-global economic backlash build as more and more people fight against the affects of free trade and what they see as a loss of their nation's freedoms. When we say global age, we're looking not only at trade, but an understanding that the world is really a small place and that all things are connected. For example, forest fires in Indonesia, affect the air and life of the countries that are neighbors. In the global age, the passage of people, services and products between nations will ultimatly tie us closer together.
MsgId: *infinities(63)
Date: Sun Oct 12 21:39:06 EDT 1997
From: OMNI_Moderator_Noonan At: 152.163.204.139
We seem to have a glitch here . . . If you're able to receive this, the next question I'd like to ask you is this: Let's take a closer look at the top ten trends you forecast for the new millennium. You say we'll be shopping in "Healthmarts." Will these be something like the General Nutrition Centers you analyzed in the latest Trends Research Journal? Or more like an amplified, expanded health food store?
MsgId: *infinities(64)
Date: Sun Oct 12 21:44:58 EDT 1997
From: gerald-celente At: 208.148.73.171
We are already seeing the first signs of Healthmarts. They are combination General Nurtition Centers, part Bread and Circus and part neighborhood health food store. Remember, current events form future trends. 25 million lbs. of chopped beef recalled. Mad cow disease, poison strawberries, etc. All this points toward a greater awareness among eduacated people for higher quality foods . . . and for alternative medical therapies. For example, the recall of Redux and fenphens is pushing more people to natural remedies. In Germany, St. John's wort outsells prozac 4 to 1. At a healthmart, you'll have a wide variety of high quality products and knowledgeable people to help you select the products you need for specific ailments, and preventive care.
MsgId: *infinities(65)
Date: Sun Oct 12 21:46:44 EDT 1997
From: OMNI_Moderator_Noonan At: 152.163.204.139
One of the predictions you make in the book, a "Trendpost" item on page 92, says the $24 billion Americans spent on weight control in 1995 will grow to $30 billion by the year 2000 and continue to accelerate, meaning a profitable forecast for businesses that get fat on clients who seek to grow lean. But, you also predict an increased health awareness and healthy living . . . Will the weight control businesses see a decline in, say, 2010 or 2020, because people actually accomplish and maintain their desired weight loss?
MsgId: *infinities(66)
Date: Sun Oct 12 21:50:05 EDT 1997
From: gerald-celente At: 208.148.73.171
Probably not. Remember we will soon have over 300 million people in the U.S. Although we are forecasting that Health: spiritual, physical and emotinal will be one of the dominant trends of the 21st cent., there are still a lot of people that will find it really difficult to lose weight.
MsgId: *infinities(67)
Date: Sun Oct 12 21:50:55 EDT 1997
From: OMNI_Moderator_Noonan At: 152.163.204.139
Co-Housing is a trend you've forecast will be a solution to the problems faced by lower- and middle-income adults living alone. Today's newspaper featured a report on a luxury co-housing complex that provides its member homeowners with a strong sense of community - - something many people miss in today's busy and isolated social climate. The people in the luxury co-housing center share dining and recreation facilities, but live in their own individual houses. How does that compare to the kind of co-housing you're forecasting?
MsgId: *infinities(68)
Date: Sun Oct 12 22:01:13 EDT 1997
From: OMNI_Moderator_Noonan At: 152.163.204.139
Gerald Celente is having a server error problem that prevents him from posting his answer . . .Since we've come to the end of our hour (all too soon -- there are so many interesting trend topics to discuss), we'll close tonight by thanking all of you for visiting OMNI's INFINITIES Chat -- and thanks to our special guest, Gerald Celente, who sends his goodbyes by telephone. His book, "TRENDS 2000," is available in bookstores; the newsletter, The Trends Journal, can be ordered at 1-888-ON-TREND; and more information is available at the Trends Research Institute's web site at http://www.trendsresearch.com.
Thank you for joining us in OMNI's INFINITIES Chat -- and be sure to be here next week when OMNI's guest will be Princeton economist Uwe Reinhart on the economics of health care. Good night!
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